LINDEX, with its 450 stores in 14 countries, belongs to leading European fashion chains. Our mission is to offer affordable, but inspiring fashion. The commercial philosophy of LINDEX aims on women with an interest in fashion trends – by means of women’s clothing and intimates and clothing for kids. LINDEX was founded in Sweden and is a part of the Finnish conglomerate Stockmann. For more information, visit www.lindex.com
The fashion model for the Lindex spring season will be the beautiful and gifted with many talents actress Penélope Cruz. She will figure in three campaigns: at a party on the red carpet, while relaxing in her favorite clothes and in the last campaign, Penélope will be dressed in the pieces for this summer. These clothes will be available at our stores and in the e-sop from April 24.
"With her refined elegance, Penélope Cruz adds a wonderful femininity to the campaign. The combination of her temperament and fascinating life of a movie star along with her sense of humor are the elements that make these campaigns fun and exciting, "says Johan Halin, the Director of Conceptual and Marketing Department at Lindex.
Penélope Cruz will be a model for the Lindex company during three spring campaigns. These make up a story in which we spend the weekend with Penélope. Friday night is perfect for a dazzling party in all its glamour, red carpet and photographers. On Saturday we will see Penélope relaxing at home in her favorite clothes. Then, in the last campaign, we will accompany Penelope, who will be wearing items for this summer, at a late breakfast at the villa in the Mediterranean.
"When I was a model for a large international fashion company such as Lindex, I greatly enjoyed it. I truly like their clothing, it really suits my style, "says Penélope Cruz.
"Penélope Cruz is the best model for spring. She presents fashion from various collections absolutely fantastic. She is positive, confident, warm and a lot of energy radiates from her personality, therefore she perfectly personifies the Lindex brand, "says Johan Hallin.
Since the year 1997, which marked a turning point in her career, Penélope Cruz starred in many excellent films such as All About My Mother or the award-winning 2006 film Volver by Pedro Almodóvar. Penélope won an Academy Award for Best Supporting Actress, for her portrayal of Maria Elena in the film Vicky Cristina Barcelona directed by Woody Allen.
"The fact that Penélope is famous throughout the world is a definite advantage, because our company operates on a global market," says Johan Hallin. The last major international cooperation of the Lindex company in the field of design, when the fashion house teamed up with the brand Missoni, caused a sensation around the world. Among other things, it broke a record in the number of donations to the fight against breast cancer, while sales on the website www.lindex.com surpassed all previous numbers.
"A broad marketing approach in campaigns using celebrities and exciting collaboration in design is part of our strategy. And, of course, it is extremely nice when our campaign captures the attention of the Internet, and collections sell out via the website www.lindex.com" adds Johan Hallin.
The collections will be available at all stores of the Lindex company and also at www.lindex.com from April 24.
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